Services | rachelalford

Social Media

As an intern for the marketing department of both Hotal Duval and Soludos, I worked with many different social media platforms to help build brand awareness, generate interest and make meaningful connections between the companies and their consumers. I worked with several familiar sites, such as Facebook, Twitter, Pinterest, and Google+, in addition to building profiles on websites like Menulus and Wordpress. I can offer a great deal of creativity and organization in the realm of commerical social maedia.

Although I worked with all of the social media for Hotel Duval, my main Facebook project was their dining outlet Shula's 347 Grill. I updated the page daily to keep content current and gain a larger audience. I created contests, posted food images, and advertised events to generate feedback.

My primary task for Hotel Duval's Twitter was the Level 8 Lounge page. I tweeted on a daily basis, often retweeting posts from Facebook. On some occasions, I tweeted multiple times a day. For special events, I posted pictures and updates.

Menulus is a new social platform that was recently developed to display menus for restaurants. One of my tasks as Hotel Duval's intern was starting a Menulus page for the hotel. It includes tabs for each of the different outlets--Shula's 347 Grill, Level 8 Lounge, LeRoc Bistro and The Front Porch (owned by Hunter &Harp). Each menu is separated by courses and includes both food and drinks. Pictures accompany every item.

Street Style Winner of the Week

Sneak Peak Fall '14 Shoot

Brooklyn Flea

In my time at Soludos, I focused heavily on the improvement of their blog. Using Wordpress, I would format posts and pictures, organize the archives, and create/edit content for new stories. Click on any of the above images to be directed to their site and some of the blog contributions that I constructed.

Additonally, I would schedule the week's social media posts for Facebook, Twitter, and Google+ using Hootsuite. I would also check in on their Pinterest and Instagram profiles on a daily basis, keeping the material fresh and interesting.